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Projects

During my time at BrainStation I had the opportunity to create a variety of digital marketing campaigns. Below you will find a preview of some of the projects I've created, but I encourage you to view the campaign in full to get a better sense of the scope of work I've had experience in. 

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Sourcefit Brand & Digital Marketing Strategy

Over the course of 12 weeks, I was asked to create a new consumer technology brand and develop a digital marketing initiative for its launch. The challenge was to build awareness with a target audience that is a reflection of both my brand and the cultural shift (or disruption) it is encompassing. 

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Sabra Content Social Marketing Campaign

The project was to develop a comprehensive social media strategy and corresponding 6-week content calendar to generate awareness for Sabra’s new Organic Hummus line.

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Patagonia Search Marketing Strategy

The project was to develop a comprehensive Search Marketing Strategy for Patagonia Canada to create awareness and increase sales for their men’s and women’s rain jackets.

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Saatchi & Saatchi Digital Marketing Sprint

I was given the opportunity to compete in a digital marketing sprint, where I had 48 hours to develop and pitch a digital marketing campaign to Saatchi & Saatchi. Their fictional client, Sparkle, was struggling to drive and track in-store traffic and sales. The goal of the campaign was to increase in-store sales and tracking attributed to digital marketing efforts. My campaign was chosen as the winner of the digital marketing sprint.  

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